CALA MIJAS 2023
Bringing real-time coverage to Cala Mijas (2023) for the first time.
Recognizing the immense potential of real-time content and fan-focused branded content to leverage the event on social media.
+100 pieces of content produced in 3 days of festival and 1 preview day. Content includes real-time coverage, videos featuring artists (challenges, games, interviews...), content with festival attendees, promotional assets for 2024 edition, etc.
All content was delivered during the event (real-time) or upon its completion as a final product, tagged and archived in the format of choice by the client. In this case, this also included English subtitles.
Instagram Stories posted
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Tiktok & Instagram posts
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Editred short-forms
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in only 4 days!
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CONTENT WITH ARTISTS
Finish the lyrics with Lori Meyers
ARTIST CHALLENGES
My Perfect Festival with Idles
PRESENTED CONTENT
Backstage tour
BEHIND THE SCENES
Arcade Fire goes on stage
ENGAGING FUN CONTENT
Fans race to frontrow
FAN CONTENT
Beerpong
360 VIDEO
Mainstage in 360
SUBJECT PROXIMITY
Belle & Sebastian